As we considered the best way to tell the Pophouse story, we knew it needed to be rooted in the idea of the collective. Our concept, Gather, speaks to the collection of unique perspectives and experience our team brings together in order to innovate and progress forward in all we do. Our headquarters space will embody this concept as a space to gather and promote connection, process, and mission across our organization. Our design objectives – invite, inspire, kindle, and craft – tell the story of the   creative process, while our design principles – intuitive hospitality, nourished being, shared intention, fluid creativity, environmental equity, and the science of play – show up physically within the environment to support our team, our clients, and our work. The mood board is a beautiful way to describe overarching look and feel, the essence of the concept.  

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Our palette for the space leans into warm neutrals, relying heavily on texture and depth of materials to provide visual layering and interest. Slight accent colors include warm terracotta and an earthy sage, complimentary to our brand palette. We’ve also relied on a heavy dose of black and white within the space to provide contrast and balance, seeking a headquarters that feels sleek and modern while comfortable and warm.  

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The journey of realizing a design narrative and palette for our new headquarters has been invigorating and challenging at the same time. It has allowed us to discover how our brand, our work, and our team show up in a genuine way, while also pushing us to define how this new space can propel and sustain our team and our work for years to come.  

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