The workplace for Rocket Mortgage Marketing was built upon the foundation of communication to foster human connection and innovation. An understanding of this team's culture and mission to deliver world-class marketing solutions for the mortgage-lending giant evolved into a narrative based on three pillars of communication—artisanal craft, language, and the history of marketing. The space effectively communicates cultural ideas and beliefs through written, visual and tactile forms. Layers of flexible programming, a variety of space that supports neurodiversity, integration of hybrid technology solutions, and a spectrum of both communal and individual space combines to support a creative, powerhouse team.

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As this project’s progress was interrupted by the pandemic, the concept of human communication and connection became more important than initially imagined. Leveraging our strategic process, we were able to integrate a variety of solutions to accommodate different workstyles as well as a hybrid team member presence, allowing the space to transcend now outdated office design standards. Flexibility within the environment encourages communication with the ease of access and inclusivity to all, whether onsite or remote.

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To ensure all team members were given a platform to share their feedback, we engaged the team in the process and discussed the results in a town hall format. This created an ongoing dialogue further deepening our understanding of the objectives for the space. We met with leaders of the various sub-teams to discover critical details and walked the space to observe and understand the rituals and behaviors firsthand. This survey guided the programming and schematic phases of our process allowing us to plan for crucial team adjacencies, types of space, and aesthetic choices representative of the team’s culture.

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